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The Electric Car Is Turning Cars Into Consumer Appliance

There is no denying the electric car, EV is a fundamental paradigm shift in an auto industry based on an unsustainable business model. The trick is to see how carmakers will make the jump successfully.

The electric car is probably the most puzzling left ball ever thrown at the auto industry. Almost a caricature of a self prophecy, the electric car is an inevitability created by an automobile world bent on a continuous self destruct path, based on outdated business models, topped by predictable failures, planned obsolesce and recurrent maintenance. All of this was built on a shortsighted unsustainable business practice that had to end.

Two Positives The Electric Car Forced The Industry. A fundamental the concept of electric cars has forced the automobile industry to face was the fact that its business model made no sense for consumers. Electric cars have a few undeniable qualities, one of which is that they require close to no maintenance the first few ten thousands of miles. This has caused many headaches for an auto industry based on recurring fees after short selling its cars. Add an economic crash sugar coated as a recession and voila… the perfect storm instilled panic for investors and had consumer demand better mileage due to increasing gas prices. The auto industry has feverishly tackled the idea of selling cars that require close to no maintenance, a no small task considering how they all operate.

The second fundamental is that the idea of no maintenance and cheap operation inherent to EVs made carmakers realizes they could not stop on a dime and churn out electric cars. This forced many to rethink their strategy and finally make good on the dormant innovations of the past decades. Gas cars had to get serious about their weight problem. If gas engines had gotten somewhat better over the past, they were pushing obese bodies. If light and sturdy material are still expensive to use, the next best thing was to tweak engines to become even more frugal. The copious use of turbos, direct injections and better management of heat and airflow is now a common sight but it is counting its last days. Cars are becoming appliances…


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