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Pike Pulse Report: Electric Motorcycles and Scooters

Assessment of Strategy and Execution for
12 Leading Electric Motorcycle and Scooter Manufacturers

The electric motorcycle and electric scooter market is in the very early stages of development in most regions. Many of the key market players are new manufacturers or new to the motorcycle and scooter market. While most regions are in their early states, one region stands out as an established market: China, where the market is highly fragmented with a large number of small manufacturers.

The distribution channel for e-motorcycle and e-scooters remains a significant hurdle in this market. Large, international original equipment manufacturers of gas scooters and motorcycles are only now starting to test market their electric products. Their entrance into the e-scooter and e-motorcycle market is expected to shake up the market thanks to their deep marketing budgets, established dealer networks, and broad international reach. Although the e-scooter and e-motorcycle market has yet to develop high sales volumes outside of the Chinese market, companies are finding success through fleet and off-road markets.

This Pike Research report evaluates 12 of the leading electric motorcycle and scooter manufacturers and rates them on 12 criteria for strategy and execution, including vision, go-to-market strategy, partnerships, product and production strategy, technology, geographic reach, market share, product quality and reliability, product features, pricing, and staying power. Using Pike Research’s proprietary Pike Pulse methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the emerging electric motorcycle and scooter marketplace.

Top 10 Vendors:

1. Zero Motorcycles

2. Jiangsu Xinri E-Vehicle

3. Brammo

4. Zongshen

5. Vmoto

6. Xtreme Green

7. Honda

8. Oxygen S.p.A.

9. Current Motor Company

10. KTM

Key Questions Addressed:
•Which electric motorcycle and scooter manufacturers are likely to be market winners?
•Which electric motorcycle and scooter are the most competitive?
•How do leading electric motorcycle and scooter competitors rank against each other?Who needs this report?

Who needs this report?
•Original equipment manufacturers
•Powersports dealers and dealer networks
•Battery manufacturers
•Vehicle component suppliers
•Fleet managers

Table of Contents

1. Executive Summary

1.1 Introduction

1.2 The Pike Pulse Grid

1.3 The Future Landscape

2. Market Issues

2.1 Market Definition

2.2 Market Trends

2.2.1 Increasing Urbanization

2.2.2 Increasing Awareness

2.2.2.1 Electric Motorcycle Racing

2.2.3 Availability Remains Challenging

2.2.4 Specialty Uses

2.3 Market Drivers

2.3.1 Motorcycles as Transportation

2.3.2 Asia Pacific Market

2.3.3 Fuel Costs

3. The Pike Pulse

3.1 The Pike Pulse Grid

3.2 Company Rankings

3.2.1 Contenders

3.2.1.1 Zero Motorcycles, Inc.

3.2.1.2 Jiangsu Xinri E-Vehicle Co., Ltd.

3.2.1.3 Brammo, Inc.

3.2.1.4 Zongshen PEM Power Systems, Inc.

3.2.2 Challengers

3.2.2.1 Vmoto Ltd.

3.2.2.2 Xtreme Green Products, Inc.

3.2.2.3 Honda Powersports

3.2.2.4 Oxygen S.p.A.

3.2.2.5 Current Motor Company

3.2.2.6 KTM

3.2.2.7 e-Moto LLC

3.2.2.8 New Vectrix

4. Vendor Profiles

4.1 Leaders

4.2 Contenders

4.2.1 Zero Motorcycles, Inc.

4.2.2 Jiangsu Xinri E-Vehicle Co., Ltd.

4.2.3 Brammo, Inc.

4.2.4 Zongshen PEM Power Systems, Inc.

4.3 Challengers

4.3.1 Vmoto Ltd.

4.3.2 Xtreme Green Products, Inc.

4.3.3 Honda Motorcycles

4.3.4 Oxygen S.p.A.

4.3.5 Current Motor Company

4.3.6 KTM

4.3.7 e-Moto LLC

4.3.8 New Vectrix

4.4 Followers

5. Company Directory

6. Acronym and Abbreviation List

7. Table of Contents

8. Table of Charts and Figures

9. Methodology

9.1 Scope of Study

9.2 Sources and Methodology

9.2.1 Vendor Selection

9.2.2 Ratings Scale

9.2.2.1 Score Calculations

9.2.3 Criteria Definitions

9.2.3.1 Strategy

9.2.3.2 Execution

List of Charts and Figures
•The Pike Pulse Grid
•Rate of Urbanization Between 2005 and 2010 by Region
•Cumulative E-Scooter and E-Motorcycle Sales by Region, World Markets: 2011-2017
•The Pike Pulse Grid
•Zero Motorcycles Strategy & Execution Scores
•Jiangsu Xinri E-Vehicle, Ltd. Strategy & Execution Scores
•Brammo Strategy & Execution Scores
•Zongshen PEM Power Systems Strategy & Execution Scores
•Vmoto Strategy & Execution Scores
•Xtreme Green Products Strategy & Execution Scores
•Honda Strategy & Execution Scores
•Oxygen Strategy & Execution Scores
•Current Motor Company Strategy & Execution Scores
•KTM Strategy & Execution Scores
•e-Moto Strategy & Execution Scores
•New Vectrix Strategy & Execution Scores

List of Tables
•Electric Two-Wheel Vehicle Definition by Region
•Cumulative E-Scooter and E-Motorcycle Sales by Region, World Markets: 2011-2017
•Annual E-Scooter and E-Motorcycle Sales by Region, World Markets: 2011-2017
•Vendor Scores
•Vendor Scores on Strategy Criteria
•Vendor Scores on Execution Criteria
•Zero Motorcycles Product Line: 2012
•Brammo Product Line: 2011
•Vmoto/E-max Scooter Product Line: 2011
•Current Motor Product Line: 2011
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