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USA: Coda will offer cheaper electric Sedan with less range, now starts at $37,250

Will electric-car buyers trade away 25 miles of driving range in exchange for $2,650?

That’s what Coda Automotive is betting on. Los Angeles-based electric-vehicle maker said this week that, in addition to offering its standard Coda Sedan battery-electric vehicle, which has a 150-mile range, for $39,900, it will also sell a cheaper version with a 125-mile range for a base price of $37,250. Both versions, which qualify for a $7,500 federal tax credit in addition to more incentives in some states, will start being sold to the American public next month.

Coda announced the less-expensive version as it unveiled its Sedan at the North American International Auto Show in Detroit this week. The company is likely to start sales at the San Diego’s Marvin K. Brown Auto Center, which also sells the Fisker Karma extended-range plug-in.

Coda was originally slated to debut the Sedan during the second quarter of 2010, but the launch has been repeatedly delayed because of quality concerns and management turnover. In November, the company cut the Sedan’s base price by $5,000 and said it would offer a 10-year, 100,000-mile warranty on the car’s battery in an effort to generate demand.


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