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USA: CES: Mercedes foresees progress in batteries, composites

LAS VEGAS—In its keynote showcase at CES, Mercedes-Benz emphasized advances in telematics, which is seemingly turning its automobiles—like those of its competitors—into rolling social-media platforms. However, off the show floor, Daimler researchers interviewed by EE Times told a potentially more impactful story of research which could ultimately deliver serious weight reductions and range boosts for electric vehicles.

The keynote speech was given Tuesday (Jan. 10) by Dieter Zetsche, chairman of Daimler AG and head of Mercedes-Benz. Zetsche became famous in the U.S. a decade ago as “Dr. Z,” the star of television commercials for Chrysler Corp., which Daimler owned at the time.

At CES, Zetsche turned his Teutonic charisma to the task of marketing what he called the next level of auto mobility. That would be Daimler’s telematics system, called mbrace2, which is making its first appearance in Mercedes’ new SL, and will soon become standard on all its U.S. models.


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