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Revving Up: Electric Vehicles In 2012 And Beyond

Electric vehicle manufacturers had a rough December. Aptera closed its doors, Fisker recalled hundreds of plug-in hybrids, and Chevy sought to address battery-related safety concerns.

But don’t expect a few potholes to halt progress toward vehicle electrification.

According to new reports from Next10 and Pike Research, the electric vehicle industry is alive, particularly in California, and growing. In 2012, carmakers will introduce a variety of models – from Toyota’s Prius Plug-in Hybrid to Tesla’s Model S and Ford’s Focus EV – that will make electric vehicles more accessible and affordable, increasing sales.

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“With the evolution of any new industry, there are going to be fits and starts and winners and losers. It is not going to be a straight hockey stick up to success,” said Noel Perry, founder of the advocacy organization Next10. “Our report… points to continued research and investment into electric vehicles.”


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