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USA: Consumer interest in EVs holds steady

With just two major automakers — Chevrolet and Nissan — launching their first highway-ready electric vehicles this year, there’s been a lot of talk among car experts about whether or not the consumer interest is there to support the nascent electric vehicle industry.

A report out Thursday from the cleantech analysts at Pike Research indicates that among 1,051 consumers they surveyed 40 percent were either “extremely” or “very” interested in plug-in hybrid or all-electric vehicle. Of the sample, 26 percent said they were either “not very” or “not at all” interested and the rest fell somewhere in the middle.

The study, while a relatively small sample, provides a counterpoint to stories looking back at 2010 electric vehicle sales — which will amount to well less than 1 percent of the more than 12 million new car and truck sales in the U.S. — and proclaiming the industry’s first year lackluster.
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