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Japan/USA: Toyota Prius Goes Plural with New Models

MECHANICVILLE, N.Y. (10/05/2011)(readMedia)– The recently renamed Toyota Prius Liftback is the best-selling hybrid vehicle in the United States, and Toyota is on a mission to build on that success. In 2012 the Japanese automaker will attempt to capture the title of best-selling hybrid family of vehicles as it debuts three new Prius siblings at Toyota dealerships starting this fall.

In its recent “Prius Goes Plural” advertising campaign, Toyota introduced three new members of the Prius family: the Prius v, the “the bigger one”; the Prius c, “the smaller one,” and the Prius Plug-in Hybrid, “the one that plugs in.” The third-generation Prius Liftback, “the original one,” completes the quartet, each of which will offer unique features to meet consumers’ varying needs.

“Toyota has proved that its hybrid vehicles have tremendous versatility,” said Mike Raucci, general manager of New York Toyota dealer New Country Toyota of Clifton Park. “Families no longer have to worry about sacrificing space for fuel economy, and commuters can forego gas pumps in favor of the open road. The new Prius models step up to fill the remaining gaps in the hybrid market.”
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