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USA: “Power 88” plan drives growth for Nissan

The 2012 Infiniti M35h, the first hybrid in the Infiniti lineup, challenges everything that buyers of luxury sedans thought about hybrids. It strikes the perfect balance of power, luxury and efficiency.

Photograph by: Submitted, Vancouver Sun

This year is the start of something big at Nissan with the announcement in May of our global business plan – Power 88 – which focuses on accelerating our growth across markets and segments over the next five years.

With a target of eight per cent global market share by the end of fiscal year 2016, the core of the plan is focused on enhancing the overall customer experience by continuing to bring innovative and exciting products to market. We will also significantly expand our dealer presence globally from 6,000 to 7,500 dealerships, which includes strategic growth of our Canadian dealership network. We will also continue to optimize our current dealer network to continue to offer best-in-class service and satisfaction.


Our extensive investment in new product will, on average, deliver an all-new vehicle somewhere around the world every six weeks for six years – resulting in a global portfolio of 66 vehicles. The Canadian lineup has already received its first all-new car under the new plan: the 2012 Nissan Versa Sedan. With the lowest MSRP of any new vehicle in Canada at $11,798*, the new Versa Sedan offers innovation within reach including exceptional fuel economy, sophisticated design, built on an all-new platform which is lighter and stronger and provides the best interior space of any vehicle in its segment.

Earlier this year, we introduced the Nissan NV full-size commercial van lineup, a brand-new market for Nissan in Canada. We spent more than five years listening to the needs of businesses and fleet managers, making this the most researched product in our history. The result is a lineup of vans offering innovative solutions to help businesses run better.

On the Infiniti side, the goal is to attract many more luxury buyers, as we expand our presence in more than 70 markets globally and increase our product range to at least 10 vehicles. We recently welcomed our first hybrid to the Infiniti lineup this spring, challenging everything luxury-sedan buyers ever thought about hybrids. Carrying the mantle of Infiniti’s Inspired Performance, the Infiniti M35h strikes the perfect balance of power, luxury and efficiency, offering V-8 power and four-cylinder fuel efficiency.


Infiniti hybrid technology is just one element of our overarching sustainable mobility commitment. Nissan will continue to be the leader in zeroemission mobility led by the all-electric Nissan Leaf, which was recently named the 2011 World Car of the Year. In the coming years, many new vehicles will don the zero-emission badge, including an all-electric Nissan delivery van and a new all-electric Infiniti model.

More than 16,000 Canadians have signed up on our Nissan LEAF microsite ( to keep up to date on EV news, and our first allocation of 2011 Nissan LEAFs sold out in minutes. First consumer deliveries will start in October, so the time for zero-emission mobility is already here at Nissan.



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