You’re the CEO of a global automaker who has just been invited to appear as a guest on the internationally renowned Late Show With David Letterman to talk about your new electric car.
But rather than just talk about it, why not bring the car along too?
And then let the show’s host drive it across his set.
That’s the way Ford CEO Alan Mulally showed Late Show host David Letterman Ford’s new 2012 Ford Focus Electric hatchback.
Unveiled earlier this year at the 2011 Consumer Electronics Show in Las Vegas, Nevada, we’re still waiting for a final sticker price, but Mulally hinted that the 80-mile five-seater would be ‘highly competitive’ in its pricing.
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