A sample text widget

Etiam pulvinar consectetur dolor sed malesuada. Ut convallis euismod dolor nec pretium. Nunc ut tristique massa.

Nam sodales mi vitae dolor ullamcorper et vulputate enim accumsan. Morbi orci magna, tincidunt vitae molestie nec, molestie at mi. Nulla nulla lorem, suscipit in posuere in, interdum non magna.

Europe: BMW leads luxury charge to electric

HESE days there seems to be an “i” in everything.

Starting with the iPod, the little lower-case prefix has become a byword (or by-letter?) for high technology and there’s seems to be no end to the trend. It’s become an i-fad. BMW started down this road a decade ago with iDrive, the name for the control system in its cars. Now it has signed up the vowel for something altogether bigger: a sub-brand that focuses on electric power that will parallel its M badged high-performance division, only with a low-emissions focus. Where M stands for extreme dynamics, i stands for extreme efficiency.

BMW set out its i stall in Germany last week. The first car will be the i3, a four-seat city runabout that will roll out of its Leipzig factory towards the end of 2013. The second, the i8, is a 2+2 supercar that will follow a year later. Eventually, i will embrace an entire range of eco-friendly cars.

Start of sidebar. Skip to end of sidebar.

Related Coverage

Presenting BMWs i3 and i8
Electrifying ride in new age smart car Courier Mail, 2 days ago
BMW dots its i’s about The Australian, 8 days ago
Mass reduction The Australian, 19 Jul 2011
Audi electrifies with battery sports car The Australian, 1 Jul 2011
BMWs Vision ED will go into production in 2013 Carsguide, 30 Jun 2011

End of sidebar. Return to start of sidebar.

They will have in common a variety of alternative driveline technologies, from battery power to plug-in hybrid and possibly beyond. They will be built from carbon fibre and have a futuristic design language of their own.

“The sustainable mobility solutions from BMW i mark the dawn of a new era in personal mobility for the automotive industry,” board member Ian Robertson says.

Work began four years ago when BMW assembled a special team of engineers and designers to develop a zero-emission vehicle and the freedom to question anything. That work set the template for the i3 and the broad outlines for all subsequent i cars.


Leave a Reply