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Chinese car makers should learn something from the BMW i3

The BMW i3 Concept, a small pure electric car for megacities, will be unveiled at Frankfurt Auto Show next month and the production model may hit the market in 2013. Although BMW i3 is just a high-end small car of the luxury brand, many car makers should learn something from it, including the sanguine Chinese makers.

BMW i3 is not only an electric-driven car, but also a milestone of EV body design. Thanks to the rear mounted electric motor, rather than a front mounted inner combustion engine, i3 features a very short hood. In addition, enormous area of glass is used on doors, which distinguish i3 from any other conventional cars.

An electric car must own a unique design. If an EV is built on a chassis of conventional car without a particular body design, buyers will compare it with the corresponding conventional car unconsciously, and the defects of EV will be exposed directly. Considering the short range, high acquisition price and high cost of battery replacement, who will buy a RAV4 electric instead of a conventional RAV4?


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