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USA: Johnson Controls launches to educate consumers on benefits of advanced technology vehicles

Interactive website created by leading advanced technology power solutions provider shows consumers real-life advantages of hybrid and start-stop vehicle technologies

MILWAUKEE – April 11, 2011 – Johnson Controls, Inc., (NYSE: JCI) today launched its Demo Drive website ( to educate consumers on the benefits of advanced vehicle technology. This interactive tool allows consumers to virtually test-drive and compare fuel usage, CO2 emissions and travel costs among a vehicle with a standard internal combustion engine, a Start-Stop vehicle, and a hybrid electric vehicle (HEV).

“Recent research has demonstrated that a majority of consumers don’t know the difference among the different types of advanced technology vehicles,” says Mary Ann Wright, global vice president for technology and innovation at Johnson Controls Power Solutions. “We built Demo Drive so that consumers can see for themselves how the various types of vehicle technologies can positively impact their life. It allows people to pick a driving style that is closest to their own and see the cost and emissions benefits of two of the most realistic and globally available technologies – hybrid and start-stop.”

Consumers can explore the Demo Drive website at Users choose one of six driving styles such as “countryside commuter” and “motorway maven” that most resembles their daily vehicle usage and follow the virtual route while learning how vehicle performance varies among several engine applications along the way. Through the interactive Demo Drive experience, consumers will gain a better understanding of and appreciation for how the various advanced technologies would impact their pocketbook and the environment. Consumers will also be able to share their findings and discuss further on a dedicated Facebook page at

Demo Drive is one element of Johnson Controls’ integrated global strategy to raise awareness about the spectrum of vehicle technology available to consumers who want to improve fuel economy and decrease CO2 emissions on their vehicle.

Johnson Controls is the world’s leading supplier of Start-Stop batteries through its VARTA Start-Stop brand, currently providing more than 3 million Start-Stop batteries a year with plans to invest more than $350 million globally over the next two to three years.

Johnson Controls, through its joint venture Johnson Controls-Saft, is also a leading global supplier of Lithium-ion advanced battery systems for hybrid and electric vehicles. The company was the first in the world to manufacture lithium-ion batteries for mass produced hybrid vehicles at its facility in Nersac, France and began shipping batteries from its first U.S. facility in Holland, Michigan in September 2010.

About Johnson Controls:

Johnson Controls is a global diversified technology and industrial leader serving customers in more than 150 countries. Our 142,000 employees create quality products, services and solutions to optimize energy and operational efficiencies of buildings; lead-acid automotive batteries and advanced batteries for hybrid and electric vehicles; and interior systems for automobiles. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. Through our growth strategies and by increasing market share we are committed to delivering value to shareholders and making our customers successful. In 2011, Corporate Responsibility Magazine recognized Johnson Controls as the #1 company in its annual “100 Best Corporate Citizens” list. For additional information, please visit

About Johnson Controls Power Solutions:

Johnson Controls Power Solutions is the global leader in lead-acid starter batteries, advanced lead-acid batteries for Start-Stop vehicles and Lithium-ion batteries for hybrid and electric vehicles. Our 35 manufacturing facilities supply more than one third of the world’s lead-acid batteries to major auto makers and aftermarket retailers. Through our innovations we are building the advanced battery industry for hybrid and electric vehicles. Our joint venture, Johnson Controls-Saft, is the first company in the world to produce lithium-ion batteries for mass production hybrid vehicles. Our commitment to sustainability is evidenced by our world-class technology, manufacturing and recycling capabilities.


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