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Ford Unleashes New Wave Of Vehicles And Technologies At The Geneva Motor Show

The 81st Geneva Motor Show will be the stage for a series of major new vehicle and customer focused technology announcements by Ford as the company prepares one of its busiest periods for new product introductions in recent memory.

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Ford of Europe Chairman and CEO Stephen T. Odell will unveil a groundbreaking new vehicle during a Ford news conference at 14:30 on March 1 at the Ford stand, in Hall 5. Alan Mulally, Ford’s CEO, will make a special appearance by video during the news conference from Hanover, Germany, where he will be delivering a keynote speech at CeBIT, Europe’s largest technology show. They will also be joined in Geneva by Derrick Kuzak, Ford’s Group Vice President, Global Product Development and Jim Farley, Group Vice President, Global Marketing Sales and Service, on a Ford show stand packed with no less than four new additions to its upcoming product range and highlighting exclusive Ford technologies designed to significantly enhance the driving experience for customers.

“Today Ford has its strongest product line-up ever and we’ve got an aggressive plan to keep our vehicle portfolio the freshest in the industry,” Odell said. “We have at least 20 new models and derivatives coming across our entire European range – from small cars to commercial vehicles – and at Geneva we will be introducing some of these. From zero emission electric vehicles like the new Focus Electric, the versatile new Ranger Wildtrak and the Vertrek SUV concept – that hints at the next-generation Kuga – to our latest rally car, the Fiesta RS WRC, they will all be on the Ford stand.”

Nor does the story end there. Ford also plans the European debut of the C-MAX Energi, a pre-production version of the plug-in hybrid first shown at the North American International Auto Show in Detroit, that Ford launches in Europe in 2013. The vehicle will be built at Ford’s Valencia plant in Spain.

21st Century styling for Ford’s Ranger Wildtrak

The all-new Ford Ranger Wildtrak is making its global debut at the 2011 Geneva Motor Show, a sporty compact pick-up that delivers impressive power and safety, excellent fuel efficiency and significant capability. It exudes a powerful presence bolstered by the latest in-car comfort and technologies.

The new Ford Ranger is due to go on sale around the world later in 2011 and features an extensive range of class-leading “smart” features to make it easier, safer and more fun to drive than ever. It also sports a unique Rear View Camera System – the camera image is displayed in the rear view mirror – which dramatically improves visibility and simplifies hooking up to a trailer.

Aiming to deliver class-leading safety, new Ranger utilises a suite of technologies, including Electronic Stability Program (ESP), to keep its wheels sturdily planted on the road under all conditions. The Ranger is also fitted with technologies such as satellite navigation and Bluetooth® voice control, more commonly found on premium or luxury cars.

The Wildtrak boasts a unique appearance in the Ranger family and will particularly appeal to drivers and passengers looking for a vehicle to combine work and leisure activities in one car.

Vertrek concept – kinetic design taken to the next level

Ford’s vision for a sleeker, sportier and more stylish compact SUV makes its European debut at the 2011 Geneva Motor Show. First shown at the North American International Auto Show in January, the Ford Vertrek concept signals the direction of the next-generation Kuga, with leading design and fuel efficiency.

The Vertrek concept is based on Ford’s global C-segment platform, which includes the all-new Ford Focus range and the latest C-MAX and Grand C-MAX multi-activity vehicles. It represents the vision of the company’s top design and engineering talent on how best to attract and satisfy future sport utility vehicle customers around the world.

Plug in to the all-new Focus Electric

The all-new Focus Electric, Ford’s first-ever all-electric passenger car, was unveiled at the North American International Auto Show in January and comes to Europe in 2012. The zero emission, fuel-free, version of Ford’s popular compact car will be a flagship for the company’s growing fleet of hybrid, plug-in hybrid and all-electric vehicles to go on sale in Europe and North America by 2013.

Focus Electric is designed to offer sufficient range to cover the majority of daily driving habits. Based on the all-new sleek and stylish five-door Focus hatchback, it leverages Ford’s global C-car platform, also shared by petrol and diesel versions of the Focus that will shortly go on sale in Europe and North America.

When it arrives in Europe in 2012, Focus Electric will introduce new features developed especially for electric vehicles and supporting the driver in enjoying driving an electric vehicle in the most efficient way.

Focus Electric is one of five new electrified vehicles included in Ford’s electrification strategy. Initial deliveries of the first battery electric vehicle from Ford, the Transit Connect Electric began in North America at the end of last year and will begin in Europe later in 2011.


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