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Toyota to reveal 10-year green car plan

After dominating the green car sector for a decade with the success of the Prius, Toyota has been relatively quiet in recent times. However, it now appears the Japanese manufacturer has a plan to lead the marketplace again.

A 10-year blueprint will be unveiled next spring outlining the automaker’s first long-term vision compiled under President Akio Toyoda which is said to target the fully fledged production of plug-in hybrid vehicles as well as conventional hybrid cars.

The company is determined to ramp up sales in developing markets such as China and India with figures likely to top those in the US, Japan and Europe.

In addition, Toyota will look to strengthen its sales network and recruit more foreign senior executives and employees while working on bolstering the cohesion between group companies.
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