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ESTABLISHING CALIFORNIA LEADERSHIP IN THE PLUG-IN ELECTRIC VEHICLE MARKETPLACE

Executive Summary:
A new industry is blooming in response to energy and environmental needs and
economic opportunities. California is Taking Charge, establishing its leadership in the
plug-in electric vehicle marketplace.

California’s long history of cultural and technological innovation,
particularly around automotive lifestyles, makes it well suited
to lead a transition to electric-drive transportation and plug-in
electric vehicles. With an eager consumer base, ongoing technology
and policy leadership, and a clean electricity grid, the state
is well-positioned to provide a leading example of successful
plug-in electric vehicle (PEV) market growth for other regions
to follow. Such a transition can help bring energy security, air
quality, climate change, public health, and economic benefi ts
to California. PEV technology is already enhancing California’s
competitiveness in the global marketplace and providing for the
state’s sustainable growth in the 21st Century.
The state has an opportunity to continue demonstrating
cultural leadership and capitalize on the coming PEV market.
It has the economic, political, social, and technological
wherewithal to shape the market, affect desired outcomes,
and position itself as an economic center for PEV industries.

But developing a sustained market for PEVs in California will take
concerted effort. Multiple stakeholders are already working to
create a strong foundation for the PEV market. This plan leverages
their ongoing and extensive activities and recommends new
actions that require their coordination. Their collaboration will
help California Take Charge in the global transition to PEVs.
This plan aspires to facilitate PEV market growth so that, by
the end of the decade, hundreds of thousands of PEVs are sold
annually in California and the market contributes signifi cantly
to California’s ongoing economic, energy, and environmental
policy objectives. Its strategic focus intends to solidify California
as a technological, manufacturing, economic, and policy leader
that benefi ts from — and shapes — the global PEV market for
decades to come. If the six goals outlined on page 7 are achieved
by the end of this decade, this plan will be a success.


MAJOR MANUFACTURERS
NEW MARKET ENTRANTS
VEHICLE MANUFACTURER VEHICLE TYPE ELECTRIC RANGE BATTERY SIZE MODEL YEAR
LEAF Nissan BEV 100 mi 24 kWh 2011
VOLT GM PHEV 40 mi 16 kWh 2011
ActiveE BMW BEV 120 mi 32 kWh 2011
Transit Connect Electric Ford BEV 80 mi 28 kWh 2011
Focus Electric Ford BEV 100 mi 24 kWh 2011
i-MiEV Mitsubishi BEV 75 mi 16 kWh 2011
Prius Plug-in Hybrid Toyota PHEV 14.5 mi 5.2 kWh TBA
Smart ED Daimler BEV 70 mi 16 kWh 2012
RAV4-EV Toyota BEV 100 mi ~35 kWh 2012
VEHICLE MANUFACTURER VEHICLE TYPE ELECTRIC RANGE BATTERY SIZE MODEL YEAR
Roadster Tesla BEV 245 mi 53 kWh 2010
Karma Fisker PHEV 50 mi 20 kWh 2011
Coda Sedan Coda BEV 100 mi 37 kWh 2011
F3DM BYD PHEV 62 mi 13.2 kWh 2011
e6 BYD BEV 250 mi 72 kWh 2011
Think City Think! BEV 120 mi 24 kWh 2012
Model S Tesla BEV 160–300 mi 42–95 kWh 2012
BEV = Battery Electric Vehicle
PHEV = Plug-in Hybrid Electric Vehicle
Table 1. PEVs coming to market

Read more evcollaborative.org




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