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Japan: Toyota to make bigger push for hybrid market

TOKYO: Japan’s Toyota Motor is making a bigger push for the hybrid market. Reports said the leading automaker plans to launch a hybrid compact in Japan in late 2011.

Domestic auto sales for Japan’s top carmakers continued to slide in June. Toyota alone booked a 25 per cent drop on-year.

Demand overall may still be weak, but the numbers for hybrid vehicles have been encouraging. The new third generation Prius, which Toyota unveiled only in May, is paving the road ahead.



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